06. Quiz: Experiment I

Workspace

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Workspace Information:

  • Default file path:
  • Workspace type: jupyter
  • Opened files (when workspace is loaded): n/a

QUIZ QUESTION: :

Match the correct value for each of the following characteristics of this dataset

ANSWER CHOICES:



Characteristic

Value

6328

3924

8188

4264

3332

2996

SOLUTION:

Characteristic

Value

6328

8188

3332

2996

About how long was this experiment run for?

SOLUTION: 4 months

What action types are recorded in this dataset? Select all that apply.

SOLUTION:
  • view
  • click

Why would we use click through rate instead of number of clicks to compare the performances of control and experiment pages? (Choose all that apply.)

SOLUTION:
  • The control and experiment pages could have different numbers of total visitors
  • More total clicks could occur in one version, even if there is a greater percentage of clicks in the other version.

Choose the correct definition for the click through rate (CTR) in this experiment.

SOLUTION: The number of unique visitors who click at least once divided by the number of unique visitors who view the page

QUIZ QUESTION: :

Match the correct statement for each hypothesis in this experiment

ANSWER CHOICES:



Hypothesis

Statement

CTR new - CTR old < 0

CTR new - CTR old > 0

CTR new - CTR old <= 0

CTR new - CTR old >= 0

SOLUTION:

Hypothesis

Statement

CTR new - CTR old > 0

CTR new - CTR old <= 0

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